Viva Houston × Smart Financial Centre | Media Partnership
Viva Houston
VIVA HOUSTON
Media Partnership Proposal

VIVA HOUSTON ×
SMART FINANCIAL
CENTRE

Viva Houston is a Houston-based digital media platform covering entertainment, concerts, sports, culture, and community events throughout the Greater Houston area. We're proposing a media partnership with Smart Financial Centre at Sugar Land to promote upcoming concerts, shows, and events to our established Houston audience.

Market Houston, TX
Prepared August 2026
Partner Smart Financial Centre, Sugar Land
By The Numbers

Our Reach

A snapshot of Viva Houston's combined audience across social, web, email, and content — concentrated in the market Smart Financial Centre wants to reach.

136.5K
Combined Social Followers
12K
Monthly Website Users
2.5K
Email Subscribers
73.8K
Avg. Views Per Featured Post*
49%
Of Audience is Houston-Based
Platform Breakdown

Social Media Audience

136,500 total followers across three active channels.

PlatformFollowers
Instagram67,500
Main Facebook48,000
Podcast Facebook21,000
Total Social Following136,500
Owned Channels

Website & Email

Two direct channels for event announcements, editorial coverage, sponsored content, ticketing pushes, and giveaways.

12,000
Monthly Website Users
2,500
Email Subscribers
Email MetricPerformance
Average Open Rate38.5%
Average Click Rate23.4%

Our email audience provides a direct channel for promoting selected concerts, ticket information, giveaways, and upcoming events.

Proof Points

Content Performance

Based on a sample of recent Viva Houston content, our featured posts average 73,818 views.

174,334
Views — Featured Post
30,516
Views — Featured Post
16,604
Views — Featured Post

Individual content performance varies based on the event, artist, timing, content format, and collaborative distribution. *Average calculated from the three recent Meta posts shown above. These figures represent views reported by Meta and should not be interpreted as guaranteed impressions for future campaigns.

Who We Reach

Audience Demographics

A concentrated, local, entertainment-engaged audience — the exact profile Smart Financial Centre programming targets.

Age Distribution
13–17
1.8%
18–24
11.6%
25–34
26.5%
35–44
25.1%
45–54
17.8%
55–64
10.3%
65+
6.9%

69.4% of our audience is between ages 25–54.

Gender
86.6% MEN
13.4% W
Top City
Houston, TX
49% of Measured Audience
Houston represents nearly half of our measured audience.

This gives Smart Financial Centre access to a highly concentrated local market. Hispanic/Latino demographic data is not currently provided by our platform analytics (N/A).

Scope of Work

Partnership Opportunities

Viva Houston can support selected Smart Financial Centre events through the following deliverables — customized per show or structured as an ongoing partnership.

Social Media Promotion
Event Announcements
Featured & Sponsored Articles
Instagram Reels & Stories
Facebook Promotion
Email Marketing
Ticket Giveaways
Artist & Event Promotion
On-Site Photography & Video
Interviews (When Access Available)
Event-Night Coverage
Post-Event Recap Content
The Case

Why Viva Houston?

Our value is not simply the size of our following — it's where our audience is located and what they follow us for.

With 136,500 social followers, 12,000 monthly website users, strong email engagement, an average of 73,818 views across our recent content sample, and 49% of our measured audience based in Houston, Viva Houston provides Smart Financial Centre with a direct connection to local consumers already interested in entertainment, concerts, sports, and Houston experiences.

Let's Build Something Local.

VIVA HOUSTON
Houston Entertainment • Sports • Culture • Community