A look back at what the Fight My Injury × Viva Houston Media partnership delivered in June — and the case for carrying it into July.
Since the partnership began on April 28, Fight My Injury has generated 3.4M views and 145.6K content interactions across all Viva Houston Media platforms — and that's before July's push.
The top-performing sponsored post of the partnership pulled 925,845 views, reached 2,474 accounts, and earned 3K likes — with zero paid promotion behind it.
Beyond standard coverage, June included a live watch party carrying Caso Peleado branding to the room, and an in-office sit-down interview with a professional AEW wrestler filmed inside the Fight My Injury office — placing the firm directly inside Houston's combat sports and entertainment conversation, not just adjacent to it.
June proved the partnership works — 2.3M views, 356K reach, and over a million interactions, built on real events and a real presence in the Fight My Injury office. July is the next round. We're ready to put Fight My Injury back in front of Houston at scale, on stage, and on screen.