One of boxing’s fastest-rising young prospects is taking the next step outside the ring.
Undefeated bantamweight standout Ivy “Poison” Enriquez has officially partnered with Viva Houston PR Management, naming media executive Hussain Al-yaarubi as her public relations manager ahead of what could become the biggest stretch of her professional career.
The partnership comes as Enriquez continues to build momentum as one of the brightest young names in women’s boxing.
A Growing Star Needs a Growing Brand
Inside the ring, Ivy Enriquez has done everything asked of her.
The 19-year-old El Paso native owns a perfect 7-0 professional record after a decorated amateur career that included multiple national championships, youth world titles, and representing Team USA.
Now, the focus extends beyond fight night.
As boxing continues to evolve, today’s elite fighters are expected to build their personal brands, connect with fans, attract sponsorships, and maximize media exposure. The partnership with Viva Houston PR Management is designed to help Enriquez accomplish exactly that while allowing her to remain focused on training and competing.
Why This Partnership Matters
Viva Houston PR Management will oversee Enriquez’s public relations strategy, media opportunities, digital branding, sponsor relations, and promotional campaigns as her profile continues to rise.
Leading those efforts is Hussain Al-yaarubi, founder of Viva Houston and Viva 915, who has spent years covering professional boxing while helping athletes and organizations expand their visibility through strategic media coverage, storytelling, and brand development.
With Enriquez expected to compete on larger stages, including nationally televised events, the partnership aims to position her as not only one of boxing’s top young fighters but also one of the most recognizable athletes to come out of El Paso.
Building the Face of El Paso Boxing
Enriquez has already become one of the city’s biggest young sports stars.
Every victory continues to grow her fan base, and her upcoming appearance on Red Owl Boxing’s Boxfest XIX, streaming live on DAZN, gives her another opportunity to showcase her talent before a worldwide audience.
As her career progresses, the goal is to build a brand that reflects her accomplishments both inside and outside the ring.
A Shared Vision
The partnership between Ivy Enriquez and Viva Houston PR Management is built around one vision: helping one of boxing’s brightest prospects reach her full potential.
From media appearances and interviews to sponsorship opportunities and national exposure, every step is designed to elevate Enriquez’s profile while highlighting El Paso as one of boxing’s premier cities.
With her undefeated record, elite amateur background, growing national recognition, and an experienced public relations team behind her, Ivy “Poison” Enriquez enters the next chapter of her career with momentum both inside and outside the ring.
For boxing fans, this partnership signals that one of the sport’s most promising young talents is preparing for much more than just her next fight.
