Every city waits for its next hometown superstar. In El Paso, many boxing fans believe that fighter has already arrived.
At just 19 years old, undefeated bantamweight prospect Ivy “Poison” Enriquez is quickly becoming one of the biggest names in Texas boxing. From her decorated amateur career with Team USA to her undefeated start as a professional, Enriquez has all the tools to become the next athlete to proudly represent El Paso on the world stage.
But success inside the ring is only part of becoming a star.
Building a championship brand outside the ropes has become just as important in today’s boxing landscape.
A New Partnership Focused on Growth
To continue expanding her presence beyond fight night, Enriquez recently partnered with Viva Houston PR Management, a sports public relations and athlete branding agency focused on helping professional athletes grow their visibility through media, storytelling, sponsorships, and community engagement.
Leading those efforts is Hussain Al-yaarubi, founder of Viva Houston Media and Viva Houston PR, who serves as Enriquez’s public relations manager.
The partnership is designed to position Enriquez not only as one of boxing’s top young prospects but also as one of El Paso’s most recognizable athletes.
More Than Wins Inside the Ring
Today’s elite athletes build their careers through much more than victories.
Media appearances, television interviews, community outreach, sponsorship opportunities, and digital content all play a role in creating long-term success.
Through Viva Houston PR, Enriquez continues expanding her reach while staying focused on what matters most—winning inside the ring.
As her profile continues to grow, more fans, businesses, and boxing organizations are beginning to recognize the potential surrounding the young El Paso native.
Representing El Paso on the National Stage
Enriquez has already become one of the featured attractions on Red Owl Boxing’s Boxfest XIX, airing live worldwide on DAZN, giving her hometown an opportunity to showcase one of its brightest young athletes before a global audience.
Her performances continue to draw attention from boxing fans across the country while inspiring the next generation of young fighters throughout West Texas.
The Future Looks Bright
Few fighters combine youth, experience, talent, and marketability the way Ivy Enriquez does.
With an undefeated professional record, international amateur experience, a growing national fan base, and a dedicated public relations team working behind the scenes, Enriquez is positioning herself for something much bigger than regional success.
She is chasing world championships.
She is building a recognizable brand.
And she is proudly representing El Paso every step of the way.
As her career continues to rise, many believe Ivy “Poison” Enriquez has everything needed to become one of the biggest athletes ever produced by the Borderland.
The next chapter of El Paso boxing is already being written—and Ivy Enriquez is leading the way.
